Marketing

THE MARKETING CHALLENGE A Discussion on the intensity level of selling consumer goods diligence Capgemini Consulting Copyright: Capgemini 2006 Requests Capgemini Deutschland GmbH Marketing & adenosine monophosphate; Communications Neues Kranzler Eck Kurfürstendamm 21 D-10719 Berlin marketing.de@capgemini.com www.de.capgemini.com About the Author As wickedness President, Dr. Harald Münzberg is responsible for the consulting atomic number 18a Consumer Goods Industry and Trade at Capgemini Deutschland GmbH. His body of work areas also include business transformation, marketing & clear revenue st outrankgies, and complexity reduction programmes, taking into consideration the productivity-increasing brace of the information technology. He consults leading branded goods and trade companies. Dr. Harald MünzbergTHE MARKETING CHALLENGE A Discussion on the cultureingness of Marketing twain in Germany and world-wide, the consumer goods industry is repeated ly touching like a roller coaster. Sometimes, the discount trade seems to proceed the dominating sales form. In other phases, the brand experiences a renaissance previously considered intimately impossible. Marketing must react to all these challenges with the right measures or, in an optimal case, even concur actively.

The terms compiled in this paper stupefy to initiate a password on the effectiveness of marketing in the consumer goods sector. Every chapter is free-lance and reflects its own focus. The texts have been developed all over the last two to three years as a turn out of discussions with m anagers from the branded goods industry. Th! ey have already been published independently in media such as Frankfurter Allgemeine Zeitung or the magazine Markenartikel, and are summarised once again in this document. This creates a synopsis of the rate of flow and imminent challenges in the marketing function of the consumer goods industry. The article Marketing Relaunch outlines the area of conflict between the brand and the evolution of a discounter,...If you fate to get a full essay, enjoin it on our website: OrderCustomPaper.com

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