The Use Of The Internet In Mar :: essays research papers

Computing (IT)- essayby matthew footeWill the net preserve the U.K competitive in a world market, in terms of industriousness?Recently there has been strain for electronic line. Judging by IBMs y unwraphful advertising campaign you would be forgiven for thinking that launching a phoner website leads to instant profits. IBM s portrayal of a grandmother taking her olive inunct business from rural Greece into global markets neatly demonstrates the authority of the meshwork for broad exposure and trade without the barriers of geography and at a lower cost. Unlocking this potential for any business in the U.K and elsewhere is no easy matter. Although several(prenominal) large firms in the U.K are now making real impress through e-commerce, although examples of profits being made in small and medium (SME) surface businesss are few and far between.Even though the effects of the mesh on U.Ks industry can only be predicted at this archean stage, there have been incentives (rewa rds) offered to several SMEs generating business with their websites by the government. Firms with no much then 250 employees where asked to show how they had used e-commerce to increase efficiency or to rise their sales. The average investment that created a profit among the ten regional winners was approximately 20000 pounds with the cheapest being 10000 pounds, all the companies testified to the need for expert help.Such outgo results from the need to have an aesthetically pleasing website which offers in depth abbreviation whilst maintaining a user friendly aspect. The site must encourage passel to explore and revisit and its presence on the internet needs to be developed, which generally requires the advice of a specialist.At present time in the U.K the internet is used mainly for business to business activity with less emphasis on customer intervention. One of the main reasons for this is the transport costs, a business will normally order batch which would make it worth man were as customers only demand 1 or 2 goods. The head of supplying customers with intangible goods, such as music, computer games/ programmes, software upgrades and so forth is becoming increasingly more popular.A telephone poll carried out across Britain based on 4000 calls found that while 39% of internet users have bought clothes by mail, only 13% would be voluntary to buy clothes on-line and only 2% have real done so. 70% had never bought anything on-line - many assumptions can be drawn from these statistics i.